The economic argument is that a price signal reaches every decision at once. Rather than a regulator specifying which technology a power plant must install, a carbon price makes emissions a cost and lets firms cut wherever it is cheapest, whether that means fuel switching, efficiency, or shutting the oldest units first. Supporters argue this finds reductions no rulebook would have anticipated. Critics note the theory assumes firms respond to prices smoothly, and that regulated utilities often pass costs straight through instead.